FEMA Partners with the Ad Council to Launch Public Service Announcement for National Preparedness Month

Private Sector Advisory

FEMA Partners with the Ad Council to Launch Public Service Announcement for National Preparedness Month

Disasters Happen. Prepare Now. Ready.gov Helps You Learn How.

August 30, 2018

The Federal Emergency Management Agency and the Ad Council kick off National Preparedness Month with new public service announcements for the Ready Campaign. While a high percentage of people are taking at least one action to prepare, only 46 percent take three actions. The new campaign provides simple actions that lead to life-saving, self-reliance and resilience in times of unexpected emergencies.

“National Preparedness Month serves as a springboard for building a culture of preparedness,” says FEMA Administrator Brock Long. “Now is the time to expand our preparedness planning beyond having a communication plan, to include becoming financially ready for the unexpected costs associated with disasters. Make sure to have adequate insurance coverage, and learn a life-saving skill like CPR.”

The campaign this year encourages families to create and communicate an emergency plan, learn life-saving skills, check their insurance coverage and save for emergencies. Ad agency Wordsworth and Booth created pro bono radio spots, print and out-of-home ads. The TV and digital component of the campaign will feature videos with disaster preparedness tips to run on broadcast TV and Facebook.

“These videos instill an emotional connection to the importance of preparedness by featuring sentimental objects left behind after disasters,” says Ad Council CEO, Lisa Sherman. “Knowing what my family and I would do in a disaster gives me peace-of-mind, and I believe this campaign will equip families across America with the resources and encouragement to plan ahead.”

This round of creative work for the Ready Campaign follows 15 years of educating the American public about disaster and emergency preparedness. In that time, $1.6 billion in donated media enabled the campaign to reach millions of Americans, and encouraged more than 100 million visits to the campaign’s website (Ready.gov) by people taking proactive steps to prepare.

Each week of National Preparedness Month, the Ready Campaign will emphasize a unique aspect of preparedness:

  • September 1—8: Make and Practice Your Plan
  • September 9—15: Learn Life Saving Skills
  • September 16—22: Check Your Coverage
  • September 23—29: Save for an Emergency

Join the National Day of Action on September 15.

If you have any questions, don’t hesitate to contact FEMA’s Private Sector Engagement Team at FEMA-Private-Sector@fema.dhs.gov.


Please help support FEMA’s mission of “Helping people before, during and after disasters.”

The 2018-2022 Strategic Plan creates a shared vision for the field of emergency management and sets an ambitious, yet achievable, path forward to unify and further professionalize emergency management across the country. We invite all of our stakeholders and partners to also adopt these priorities and join us in building a stronger Agency and a more prepared and resilient Nation.

Download the FEMA App to locate and get directions to open shelters across the state, and receive weather alerts from the National Weather Service for up to five different locations anywhere in the United States. Follow FEMA online at www.fema.gov/blog, www.twitter.com/fema, www.facebook.com/fema and www.youtube.com/fema. Also, follow Administrator Brock Long’s activities at https://twitter.com/fema_brock. The social media links provided are for reference only. FEMA does not endorse any non-government websites, companies or applications.


Congratulations to Kathy Francis!

Kathy Francis was recently named a Featured Leader by Same Shield, an organization that highlights and honors females working in public safety.

Kathy serves as the FCC Executive Director of Emergency Management Programs and directs the Mid-Atlantic Center for Emergency Management (MACEM). In this position, she leads the MACEM to provide education, training, and professional development in all phases of emergency management, including authoring and instructing U.S. Department of Homeland Security certified specialty courses in emergency management.

FCC is fortunate to benefit from Kathy’s expertise in and passion for public safety. She has extensive experience in emergency management at the local, state, and national level and has devoted her career to keeping individuals, organizations, and communities safe.

Prior to joining FCC, Kathy served with the Frederick County Government in the Division of Emergency Management. She also served as the Senior Crime Analyst with the Sanford Police Department in Sanford, Florida. Kathy has worked in all phases of emergency management, including the execution of large mitigation projects, continuity of operations planning, emergency operations planning, hospital evacuation planning, exercise design and evaluation, and response and recovery operations during four Presidentially-declared disasters.

Kathy earned a Master of Science degree in management from the Johns Hopkins University Police Executive Leadership program and is trained in higher education crisis leadership from the John F. Kennedy School of Government at Harvard University.

To read more about Kathy on the Same Shield website, visit http://www.sameshield.com/SameShield_Leadership.asp.

In our July e-news, we will have a Q&A with Kathy on what she enjoys about working in emergency management, what it’s like to be a female in a male-dominated career field, and what advice she has to individuals interested in pursuing a career in public safety.

We thank Kathy for her commitment to public safety and educating the next generation of individuals who will keep us all safe.

From Frederick Community College Communications Central

Free Workshop Opportunity: Inspiring Gender Diversity in the Workplace Today


Register now for a FREE gender diversity workshop and networking opportunity held on Tuesday, July 24 at 1 p.m.  Engage in discussions with Dr. Kathleen Kiernan, a global consultant in law enforcement, defense and intelligence agencies, Eva Reid, a Senior GIS Analyst and Training Coordinator for the DC Office of the Chief Technology Officer, and Marcie Roth, an established Inclusive Emergency Management Strategist and former Senior Advisor for Disability Issues to President Obama.  Register by clicking on the following link: https://www.eventbrite.com/e/inspiring-gender-diversity-in-the-workplace-today-tickets-46108395452

For questions or additional information, contact Stephen carter at 240.629.7970 or SCarter@frederick.edu.

Free MACEM Workshop: Inspiring Gender Diversity in the Workplace Today

Join public safety leaders on July 24th to examine the pathway to promoting a culture of gender diversity in the homeland security, emergency preparedness, administration of justice, and computer technology disciplines.  Learn about key career decision points, overcoming barriers, and developing cognitive flexibility in leadership.

For more information, visit the following link: https://www.eventbrite.com/e/inspiring-gender-diversity-in-the-workplace-today-tickets-46108395452MACEM-FBheader518

American Preparedness Security Initiative Part III: The MACEM and APSI Solution Set

The MACEM APSI program offers solutions!

  • Educate and Empower Communities — enable them to act in their best interests, and ultimately, in the best interests of all. APSI members will craft community-focused, resilience-based education, training, and certification curricula to meet the preparedness requirements of both individuals and communities they can serve.
  • Continuously Question the Status Quo — institutionalize continuous innovation. Acknowledging that the private sector is the principal source of American ideas and innovation, APSI will institutionalize creation of a culture of continuous questioning of the status quo and preparedness innovation and will give voice to P4 organizations and preparedness innovators nationwide to help overcome human (and bureaucratic) resistance to change.
  • Build and Sustain Trust — enable relevant, accurate, timely and actionable “information exchange.” APSI will foster the disciplined exchange of community preparedness information based upon interrogative (who, what, when, why, and how) questions and answers. This exchange will drive preparedness requirements and informed and coherent investments in them between their communities and local, state, tribal, and federal governments.
  • Operationalize Community Resilience — mindsets, metrics, methodologies, and technologies. Equip the connected community college with the knowledge, tools, and abilities to Envision, Evaluate, Empower, Engage, and Evolve community preparedness and resilient actions.
  • Measure Success Pragmatically — positive change/continuous improvement in community preparedness. Because resilience is the metric of critical infrastructure and community preparedness, APSI will move resilience from rhetoric to reality by implementing its mindsets, metrics, methodologies, and technologies.

American Preparedness Security Initiative Part II: Why Engage Community Colleges?

To further national critical infrastructure and preparedness policies, programs, and goals, APSI will issue a bold call to action to community colleges nationwide. It will bring to bear untapped awareness, education, and certification capabilities to develop a new and objectively measurable culture of national preparedness. Serving as a national academic leader, I know first-hand the value of our local institutions of higher education. There are 1,462 community colleges supporting 12.7 million students a year. It is their mission to address the skills gap and translate new knowledge into action. As the center of community gravity, these institutions serve every student who walks through their doors. This broad audience ranges from preschool children and their parents to traditional-aged college students, working adults, career changers, employers, and those learning in retirement. As a proponent of opportunity, equity, and academic excellence, two-year colleges take progressive ideas and produce dramatic change. This initiative will leverage about half of the community colleges, or about 712, to build a constantly qualified, current, and replenished cadre of preparedness professionals and citizens. This program will provide the tools and respect to leverage commitment to continuously build safer, stronger, and better American communities and, by extension, a safer, stronger, and better America. APSI is a mechanism to improve existing community preparedness plans, programs, and efforts because standing still and maintaining the status quo is going backward. Continue reading

American Preparedness Security Initiative Part I: APSI Goal, Vision, and Purpose

The American Preparedness Security Initiative (APSI) is at the heart of the U.S. Department of Homeland Security initiative and has been presented and endorsed by the Chairman Emeritus of the U.S. Homeland Security Advisory Council (HSAC). This initiative also validates that America’s private sector is America’s change agent – the foundation of innovation, homeland security, and preparedness.

It is our goal to inspire a culture change where preparedness is the social norm. This goal produces the desired vision of comprehensively resilient and prepared American communities to ensure the safety, security, quality, and future of national life. By building and sustaining human intellectual capacities, combined with operationally proven and objectively measurable mindsets, metrics, and technologies, the APSI vision can be achieved.

The purpose of APSI is to: Continue reading